This is a preliminary overview of the keynotes. It will be updated on a regular basis.

Prof. Dr. Dr. h.c. Stefan Schaltegger

Sustainability transformation and new business models. The role of sustainable entrepreneurs, incremental and radical innovations

A sustainability transition of the economy and society requires sustainability transformations of the core business of companies, their products, supply chains, and thus their business models. This presentation highlights roles of sustainable entrepreneurs as key actors initiating and managing such sustainability transformations.

Stefan Schaltegger, PhD, is professor for sustainability management, head of the Centre for Sustainability Management (CSM) and the MBA programme at Leuphana University Lüneburg, Germany. The focus of his more than 450 publications is on sustainable entrepreneurship, practices and methods of corporate sustainability, including business models, stakeholder theory, and sustainability performance measurement, accounting and management.

Lorenzo Massa

Cognition in Business Model Innovation research and practice

Recent development in business model (BM) research suggest that a BM may resemble what students of complexity have referred to as a complex system – a system made of numerous parts which are linked by non-obvious interdependencies. The notion of complexity and of a complex system, I argue, have important implications for several areas related to business models and business models innovation, including modelling and visual representation, cognition, communication or measurement. And yet, the received business model research on this topic is scant. I aim at offering what in my view are some of the important insights we can gain from more convincingly exploring the meaning and significance of complexity for business model research and practice.

Lorenzo Massa is adjunct professor at University of Bologna, department of Management. He has been scientist at the College du Management (CDM – CSI and GERG), visiting scholar at the Wharton School (UPENN), visiting researcher at MIT Sloan School of Management, and Assistant professor at Vienna University of Economics (WU). He teaches in Executive MBA, MBA and Master programs. He sits on the board of EPFL based Innovation Forum Lausanne (IFL) and he is expert mentor for Mass Challenge Switzerland. His research lies at the intersection between strategy, innovation management and sustainability and has been published on outlets such as the Academy of Management Annals, the Journal of Management and the Oxford Handbook of Innovation Management.
Massa holds graduate degrees with distinctions in Mechanical Engineering from the Dublin Institute of Technology (B.Eng.) and the University of Genoa (M.Sc. Eng.) and a Ph.D. in Management from IESE Business School.

Prof. Dr. Nancy Bocken

Circular business model experiments – exploration of the role of business experiments in wider societal transitions

This talk will discuss concepts of business model experimentation and the ‘ecology of business models’ notion to explore the potential role of business in driving the wider Circular Economy transition. Business model experimentation for a circular economy is about the much needed (re-)design of business models that slow, close and narrow resource loops. Such experimentation is necessary to (1) set in motion transitions within organizations, and, (2) test which new business models are most suitable. To assess the real impact of new business models, the ‘ecologies of business models’ approach analyses the symbiotic and competitive relations between new and existing business models. For example, to what extent do clothing take-back services reduce the environmental impact of consumption, or worsen it via legitimizing a growing consumerism culture?

Nancy Bocken is Professor in Sustainable Business Management and Practice at Lund University, IIIEE in Sweden. She focuses on different approaches for sustainable business innovation such as experimentation and business model innovation. She is also Associate Professor at TU Delft, Industrial Design Engineering and Fellow at the University of Cambridge Institute for Sustainability Leadership, and Visiting professor at Lappeenranta University of Technology and Maastricht University. She co-founded HOMIE who are involved in ‘pay per use’ business models, starting with washing machines, to drive sustainable consumption and ‘circularity’.

Prof. Dr. Henning Breuer

Dive-in to Values-Based Innovation Management

Values, i.e. notions of the desirable, guide individuals as well as organisations into our common future. If they are appropriately understood and applied, values provide a powerful lever for innovation management. In particular, business model Innovation cannot be well understood, designed, or managed without recurring to values and normative orientations of the stakeholders being involved. Pro-environmental companies such as Ecosia exemplify the potentials of values-based business development, but also established corporations attending to customer values learned how to manage innovation based on what we care about.

Henning is founder of UXBerlin – Innovation Consulting (, and professor for business and media psychology at the University of Applied Sciences for Media, Communication and Business in Berlin, Germany. Since 2001, he has provided strategic consulting on future scenarios, new business models and ethnographic insights for large companies, young start-ups and public organisations. As visiting professor and researcher he worked at Waseda University (Tokyo), the University of Chile (Santiago), and the University of Applied Sciences in Potsdam.