For the past several years, research has been conducted on New Business Models at the Nijmegen School of Management (Radboud University). This has resulted in beautiful and inspiring outcomes in the form of seminars, conferences, and publications. However, as often happens with research, the results raise more questions than they answer. This basically means that research is never ‘finished’. So each (academic) year, we attempt, with the help of partners, students, and researchers and supported by sponsors, to once again begin new projects. In 2015-2016, there are two projects. In autumn 2015, we began a collaboration with a number of HBO’s with the building of the National Database New Business Models. In the spring of 2016, if everything goes well, the third phase of the project Hybrid Banking (HB) will be launched. Internationally, we are working on establishing an international comparative study of New Business Models for the Circular Economy and making a MOOC (Massive Open Online Course) on NBMs. This MOOC will begin in the early spring of 2016.

The Circular Economy (CE)

CE is an economy that is characterized by cycles in which products, resources and raw materials are recycled. From this perspective the aim is to radically reduce waste and maximize the preservation and reuse of resources. It is also an economy in which broader challenges are part of the business proposition  Not only materially but also socially and environmentally. CE therefore calls fora  transition to other ways and forms of entrepreneurship. This necessitates to develop a generation of new business models based on cooperation and value-creation between the different parties in chains and networks. So Organizing is such a ways incites necessary social and organizational innovation, in addition to already flourishing technological innovation. CE brings an array of new business opportunities, not only for companies but also for governments, foundations, social enterprises  network organizations and not least citizens. Citizens, businesses and governments are just beginning to explore the promise of the CE. That’s a promising development. But ahead still lies a huge social reconstruction in order to make the transition to a complet circular economy.

Database New Business Models

In the Netherlands, hundreds, maybe even thousands, of initiatives launched by citizens, the government, and businesses exist that either wholly or partially deserve the label of a “New Business Model”. These Initiatives are in various stages of development. In collaboration with a growing number of universities of applied sciences, these initiatives have been categorized beginning in autumn 2015 and will continue. This will not only happen in the Netherlands but also in Europe and beyond.

Read more about  the database

Hybrid Banking

A research project towards paying with more than just money
Is it possible to pay with other things besides money such as time, kilometers, or waste all at the same time? Not by first “translating” waste into cash, but in a complementary way. What does it mean to organize transactions operating with more than one value? What are the conditions, building blocks, and rules for such a system? The project Hybrid Banking (HB) has been established to investigate this.

Read more about Hybrid Banking


Since spring of 2015, based on a translation of the book ‘New Business Models; Working Together to Value ‘, the Toulouse Business School (Toulouse, France) and the Radboud University Nijmegen (Nijmegen, the Netherlands) have worked in close collaboration on a MOOC (Massive Open Online Course). The goal is to globally have participants gradually develop their own NBM. The MOOC will cover a period of seven weeks with an average of five “episodes” per week. The workload is expected to be three to five hours per week. The primary language is English. Dissemination will take place through the German/English MOOC platform Iversity.
People wishing to participate can begin at any time throughout the entire year. Participation is possible in three ways: (a) free of charge without a book or feedback; (b) after completion of a substantial number of the assignments with entitlement to a certificate for which a ‘fee’ is to be paid; (c) with guidance. The first two variants can be followed throughout the year; the latter variant with guidance can only be followed on two occasions per year. Regardless of the participation form, all participants can purchase and download the English version of the book ‘New Business Models’. Click here to purchase the book. The ‘release’ of the MOOC is planned for spring of 2016. In the first year, 10,000 people are expected to participate in this first release. Let’s just see what happens.

International Research

Since spring of 2015, a group of researchers from several countries in Europe have collaborated closely in setting the stage for international research on new business models, especially for the circular economy. The aim is to set up a comparative study in different countries in Europe. The ambition is to begin a five-year study that is financially supported by the regions and made possible by a EU2020 CIRC5 Call. However, this is still in the far off future. Currently, a first modest pilot is running in the Région Midi-Pyrenees (France). The first final calls appeared at the end of 2015 and, undoubtedly, more will follow within the framework of EU2020. Meanwhile, we have time to build a great team and to develop plans together. A series of international conferences on New Business Models is scheduled. The first of which will take place in Toulouse  at the Toulouse Business School on 16 and June 17, 2016.  The next in Graz Austria in June 2017.  There is created a LinkedIn group around NBMS. You can sign up for it.

Researche documentation about the  Toulouse conference you can find  Meld je aan