Nearly 120 researchers from more than 20 countries attended the 2nd International Conference on New Business Models, held from 20-23 June 2017 in Graz, Austria. They listened to – and of course intensively discussed – more than 70 presentations in eight sessions and had the opportunity to explore new business modelling tools in four hands-on workshops.
The International Conference on New Business Models series was founded by Prof. Jan Jonker, motivated by upcoming trends and by having cognizance of the fact that our societies are facing serious problems in various domains. Hence, a generation of new business models that foster sustainability, social inclusion and circularity could be one promising approach tackling such problems but also providing innovations in a pro-active way so that societal or ecological problems are not only diminished afterwards but prevented from the beginning. These three strands of business models are referred to as “new business models.”