” TNO Session Sustainable Business Models “

Enabling sustainable business model innovation: practical tools and approaches.

The transition towards a future-proof society requires businesses to become more sustainable. Overall this requires changing a company’s business model. To create this change in practice towards innovative business models often proves to be challenging. During this session, TNO explores the domain of business model innovation. TNO is the Dutch National Organisation of applied research. They and their partners have developed tools that support companies in the process of designing and evaluating new business models. These tools will be presented and discussed in various interactive tracks, from presentations to workshops and discussions. The various tracks are interrelated and follow the process of business modelling ‘from generating ideas to creating impact.’ Still, each track can be attended independently. For this session, no paper-proposals can be submitted.

This is the flow of the tracks in the session:

1. Constructing collaborative innovation  (Track 21)

Track chair: Frank Berkers 
Business model innovation requires a clear definition of the configuration of parties with whom to design and organise the business models. In this track, we will explore the tools that support the joint development of collective business models. It will include both qualitative business models to design support tools as well as quantitative decision support tools.

2. Orchestrating the innovation ecosystem (Track 22)

Track chair: Frank Berkers
The ecosystem in which business models are embedded needs to be understood and reorganised to support innovation for business model innovation to succeed. This track elaborates on the activities to execute and how to do so to achieve effective ecosystem reorganisation.

3. Behavior and adaptation  (Track 23)

Track chair: Suzanne Brunsting
The process of business modelling influences and is influenced by behavior from start to finish. This track focuses on decision-making behavior within organisations. The focus is on how to use behavioral science to foster participation and optimal collaboration in a configuration of various parties. Furthermore, what is the behavioral change needed within various parties once a collective is established?

4. Determining and measuring impact   (Track 24)

Track chair: Jessica Doorn
The purpose of organising business model innovation is to operate sustainably. However, how to set the right goals and design business models in such a way that value is created? For instance, how can CO2 or other external values be described and translated to match the (financial) values of the business model? Moreover, once business models are in play, how to monitor progress and determine which impact is achieved? This track will guide you through the various approaches to impact measurement.

In addition to the four tracks above, TNO has invited two distinguished guests to each host a track. Both tracks can be followed separately.

5. Platform for Accelerating the Circular Economy  (Track 25)

Track chair: Ke Wang
PACE is a public-private collaboration platform and project-accelerator launched by the World Economic Forum (WEF). Philips and Global Environment Facility co-chair PACE. The World Resources Institute currently hosts it. PACE works with global leaders from more than 70 companies, governments, and organisations to catalyse and scale-up circular business across various themes. During NBM@Nijmegen 2020, PACE will foster a dialogue between leading corporates, consultancy firms, and academics to discuss the implementation of circular business models, lessons learned, and areas of collaboration (

6. VITO  (Track 26)

Track chair: Jeroen Gillabel
VITO is a renowned Belgian applied research institute with a long-standing track record in the domain of the circular economy. They support governments and companies with the shift from linear to circular thinking and help develop circular business models. During their track, they will elaborate on their experiences with supporting companies as well as business consultants during the development and practical implementation of circular business models. Several companies whom they have helped will join the discussion. (

View themes

Theme 1

“Societal transition (societal and economic level)”...
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Theme 2

“Organisational transformation (sectoral and organisational level)”...
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Theme 3

“Organisational impact” Theme coordinator: Florian Lüdeke-Freund...
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Theme 4

“Young Academics” coordinator: Romana Rauter Theme...
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” NWO Session Sustainable Business Models...
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