” TNO Session Sustainable Business Models “

Enabling sustainable business model innovation: practical tools and approaches.

The transition towards a future-proof society requires businesses to become more sustainable. Overall this requires changing a company’s business model. To create this change in practice towards innovative business models often proves to be challenging. During this session, TNO explores the domain of business model innovation. TNO is the Dutch National Organisation of applied research. They and their partners have developed tools that support companies in the process of designing and evaluating new business models. These tools will be presented and discussed in various interactive tracks, from presentations to workshops and discussions. The various tracks are interrelated and follow the process of business modelling ‘from generating ideas to creating impact.’ Still, each track can be attended independently. For this session, no paper-proposals can be submitted.

This is the flow of the tracks in the session:

1. Circular product-service models: from theory to practice(Track 21)

Track chair:  Ke Wang (PACE)
How can the theoretical benefits of circular product-service business models be realised in practice?  What may be the roles of academia, industry and finance in scaling these new business models?  Where and how can we collaborate to deliver impacts?  You are cordially invited to join Ke Wang (Knowledge Lead, PACE), Harald Tepper (Senior Director and Program lead Circular Economy, Royal Philips), Mayke Geradts (Vice President Sustainable Finance, ING), Arnold Tukker (Senior Director and Professor, Leiden University) and Nancy Bocken (Professor, Maastricht University) for a 90-minute journey of insight sharing and interactive conversations. 
– Arnold Tukker: New business models: the panacea for a circular economy?
– Nancy Bocken: Circular business model experimentation, tools and the case of Homie
– Mayke Geradts: Implementing PSS in built environment – barriers, opportunities, learnings 
– Harald Tepper: Implementing PSS in capital equipment – barriers, opportunities, learnings.

2. Workshop Value Case Methodology : ‘ Introduction to the Value Case Methodology, including a workshop on constructing a value case.’ (Track 22)

Track chair: Mirjam Groote Schaarsberg
In this interactive track we will take you on a journey through the Value Case Methodology: a decision support instrument developed to support multi stakeholder multi value investment decisions. We will dive into the four steps of the method: design of the decision in a stakeholder context, quantification of its effects, individual valuation of effects, and alignment methods to come to collective actions. A special guest from Zanders Treasury & Finance Solutions will be explaining, based on their market experiences, why we need a value case. You, as a participant, will be working on a stylised case on off shore wind investments and digitally construct parts of a value case.

3. Measuring impact: tools and applications (Track 23)

Track chair: Toon van Harmelen
In this session Toon van Harmelen will present by TNO developed tools for measuring sustainability impact and how these tools can be applied for business decisions. Serge Kornuyt from C. Kornuyt BV, founder of Het beginstation Helmond Brainport and an initiator and user of one of the tools, the Sustainability Hotspot Scan, will share his experiences with the audience. This track is partially interactive. Participants are cordially invited to digitally ask questions.

4. Influencing behaviour – tools and approaches   (Track 24)

Track chair:  Elmer Rietveld
In this track Elmer Rietveld will discuss how enterprises tend to behave in making decisions to come to more circular ways of producing their products or deliver their services. Elmer will introduce you to what research shows us about decision making. And he will illustrate and discuss how research and theory based tools create insights and can help in deciding towards more circular choices. This track is partially interactive. The participant is therefore cordially invited to digitally ask questions.

5. The Sustainable Business Modelling Innovation philosophy or : ‘Orchestrating Innovation’  (Track 25)

Track chair: Frank Berkers
In this track Frank Berkers will discuss the need to organise a structure for multiple sustainable innovations and business models. This requires an ecosystem approach. Frank will introduce and illustrate an approach to organise this. In an interactive way he will discuss the role innovation centres can have in steering the innovations conditional to reach climate and circular economy targets.  This track is partially interactive, participants are cordially invited digitally to ask questions.

6. The Circular Business Model experience from practice  (Track 26)

Track chair: Jeroen Gillabel  ( VITO)
In this track Jeroen Gillabel of VITO will tell more about the way VITO, as an applied research institute with a long-standing track record in the domain of the circular economy, helps governments and enterprises in making the shift from linear to circular thinking and help develop circular business models. In this track, Jeroen will elaborate on VITO’s experiences with supporting companies as well as business consultants during the development and practical implementation of new circular business models. Several tools and approaches will be showcased and briefly discussed together with practitioner partner Möbius, followed by an interactive session with the session participants to identify the main knowledge and support needs of practitioners in the field of circular business innovation. (

View themes

Theme 1

“Societal transition (societal and economic level)”...
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Theme 2

“Organisational transformation (sectoral and organisational level)”...
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Theme 3

“Organisational impact” Theme coordinator: Florian Lüdeke-Freund...
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Theme 4

“Young Academics” coordinator: Romana Rauter Theme...
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View themes ” NWO Session Sustainable...
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Special Tracks

During the conference there are a...
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