Session 9

Practical perspectives on New Business Models
Session chair: Maya Hoveskog, Halmstad University, Sweden

9a
Lean Startup For Business Model Eco-Innovation In Its Bare Bones: A Case-Study Review Of The Customer Development Manifesto
Alberto Peralta1, Javier Carrillo-Hermosilla2, Fernando Crecente3
1EAE Business School, Spain; 2University of Alcalá, Spain; 3University of Alcalá, Spain

Case study of Wisłaki – a Polish sustainable business model
Justyna Szumniak-Samolej
Warsaw School of Economics, Poland

A step further – the motivation and drivers for more sustainable business models – the cases from the UAE
Veronika Pereseina
Dubai International Academic City, United Arab Emirates

An analysis of business models for car sharing
Suzi Maurice
LGI Consulting, France

9b
Second purposes for used toilet paper
Niké Vlasblom, Ruth Stijns
Avans University of Applied Science, The Netherlands

A collaboration between foundations and private parties in the fight against overweight and obesity among children
Linda Spitters, Renske Reijnders, Tess van der Borgt.
Avans University of Applied Science, The Netherlands

Who you are defines what you do; personal values and scaling social enterprises.
Philippe Eiselein, Nikolay A. Dentchev
Vrije Universiteit Brussel, Belgium