Berlin session 9a

Practitioner session: The Smart Business Modeler – Using Business Model Patterns

Chairs: René Bohnsack

This is an interactive session on the use of business model patterns for online business modeling.

In this session we will address the use of business model patterns for sustainable innovation and entrepreneurship education. We present the online platform “Smart Business Modeler” ( and how it makes use of business model patterns at the example of the Sustainable Business Model Pattern Pack of Lüdeke-Freund et al. (2018). Furthermore we show the potential for gamification of business modelling with the business model game Pitch!. Last, we explore the potential for collaborative research based online business modelling and discuss the way forward.